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Leadership IQ

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Evaluación y evidencia

Jobs › Marketing Manager › Candidates › Emma van der Berg › Interview

Technical Interview with Emma van der Berg

Completed · Mar 3, 2026 · 47 min

Average Score

4.70/5

Interviewer

4.67/5

Omni Score

4.73/5

HIGH CONFIDENCEInterview Summary

Strong candidate with clear articulation of ICP-first strategy and data-driven approach. Demonstrates senior-level marketing expertise with measurable outcomes across HubSpot, attribution modelling and content ROI.

💡 Key Observations

•ICP-first framework with firmographics + intent data — structured GTM playbook with data-driven prioritization

•Dual-view dashboard architecture with real HubSpot + Looker Studio implementation experience

•Strong STAR storytelling on stakeholder buy-in — reframes objections as shared goals

⚠ Areas of Concern

•No success criteria defined for the 30-day channel test — unclear how early she acts on signal vs. waiting for confidence

•Data connector configuration and refresh strategy not detailed — unclear if self-service or engineering-dependent

•Cross-functional alignment tactics could be deeper — limited specifics on sales–marketing collaboration loops

Behavioral·Strategic Thinking

Q1: How do you build and prioritize a marketing strategy for a new market segment?

Interviewer 5/5★★★★★

ICP-first framework with firmographics + intent data. Structured GTM playbook with data-driven prioritization mindset.

Omni5.0/5

Required: AdvancedAssessed: Advanced

Comprehensive ICP-first framework with firmographics and intent data. Clear GTM playbook with stage-gated resource allocation and data-driven prioritization.

STAR Framework Breakdown · 4 criteria

Criterion	Score	Margin
Situation Clarity	5.00	95%
Action Depth	5.00	90%
Result Specificity	4.75	85%
Reflection	4.75	80%

Technical·Data Analytics

Q2: How would you build a marketing performance dashboard that helps both your team and the C-suite understand ROI?

Interviewer 5/5★★★★★

Demonstrated strong technical depth. Dual-view dashboard with proper KPI hierarchy — genuine expertise beyond textbook.

Omni5.0/5

Required: SeniorAssessed: Advanced

Expert-level response. Dual-view dashboard — C-suite KPI layer vs. operational layer — with concrete metric definitions and HubSpot + Looker Studio integration.

Technical Breakdown · 4 criteria

Criterion	Score	Margin
Technical Accuracy	5.00	95%
Implementation Depth	5.00	90%
Problem Solving	5.00	92%
Communication	4.75	88%

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Talent Intelligence

Department: MarketingWork details: Amsterdam, Netherlands · Full-time · PermanentStatus: Active

Job Overview

We are looking for a Marketing Manager to lead our brand, demand generation, and content strategy as we scale from Series A to Series B. You will own the full marketing mix — from campaigns to performance analytics — working closely with Sales and Product to drive pipeline and establish market presence across Europe.

RESPONSIBILITIES:

-Plan and execute multi-channel campaigns (paid, organic, email, events) with a €20K monthly budget
-Own SEO/content strategy and thought leadership positioning for the first 90 days
-Build marketing performance dashboards and report ROI to C-suite stakeholders
-Manage lead scoring, nurture sequences, and HubSpot CRM workflows
-Lead product and feature launches with end-to-end go-to-market planning
-Manage and grow relationships with agencies, freelancers, and marketing vendors

REQUIREMENTS:

Must-Have:

-4+ years of B2B marketing experience, preferably in SaaS or tech scale-ups
-Hands-on with HubSpot (or similar MAP), Google Ads, LinkedIn Ads, and GA4
-Proven track record of building pipeline through inbound and outbound campaigns
-Strong analytical skills — able to translate data into strategic decisions
-Comfortable with ambiguity and fast-paced startup environments

Nice-to-Have:

-Experience managing junior team members or freelancers
-Fluent in English; Dutch or German is a strong advantage

BENEFITS:

-Competitive salary + performance bonus
-Flexible hybrid working from Amsterdam (2–3 days in office)
-€2,000 annual learning & development budget
-Collaborative culture with autonomy and transparency
-Direct impact on company growth in an early-stage environment

Team & Culture

Join our growing marketing team in Amsterdam and play a pivotal role in scaling our brand across Europe. We value data-driven creativity, ownership, and cross-functional collaboration — and we're eager to welcome someone who thrives in that environment.

Ideal Candidate Traits

Data-driven, creative, self-starter, strong communicator, collaborative

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